Untitled Document

News&Event

Press Release

Title: Empowering the SMEs

HOMEGROWN small and medium enterprises (SMEs) can now exploit more of the cyberspace to their benefits with the latest fourth-generation e-Commerce solutions SMilDS.com

Around 300 SMEs recently gather together with the high-ranking official both from the Philippine and Malaysia governments to witness the grand launch of this e-Commerce 4.0 software at the Makati Shangri-La Hotel.

Developed in August 2008 by Malaysian firm Platform2u.com Berhad, SMilDS.com aims to elevate the e-Commerce standard in the region by providing a complete end-to-end solution to any company or industry.

With its launch in the Philippines, Platform2u.com Berhad chairman Dato Donald Lim said, “This signals a paradigm shift in the online retailing industry and the way businesses are conducted”.

SMilDS.com is designed on the cutting-edge business strategy called the “Blue Tail Strategy”, which abstracts the core value of both the Blue Ocean strategy and the Long Tail Strategy to assist millions of SMEs seeking a risk-free software system that will expand their business through e-Commerce.

“What’s more, It opens opportunities for the unemployed and even new graduates who can now start their own e-Commerce business with no inventory and almost no capital required”, noted Edward Ling, chief executive officer of Easy Pha-Max USA/Philippines, a sister company of Platform2u.com Berhad and a SMilDS.com subscriber.

As a complete e-business platform, SMilDS.com provides solutions that cover everything from logistic, payment processing, web tools, customer-management system, back-office management system and even fraud and dispute investigation.

“It integrates the three parties involved in the entire online business chain – the suppliers, retailers and the consumers – using the B2B2C2C (Business-to-business, Business-to-Consumer and Consumer-to-Consumer) platform to a brand-new borderless trading while lowering operating cost, thus enabling merchants to further expand their potential market globally in new marketplaces and supply to customers limitless at no additional cost n their part” , stressed Eddie Lee, Platform2u.com Berhad chief information officer.

While in the face of global financial crisis, Platform2u.com Berhad introduces the use of an internationally accepted high level of technology that will uplift the e-Commerce trend and provide business solutions to SMEs. With this in minds, the Philippines government is very appreciative of the firm’s “continued confidence in the Philippines economy. Indeed it is important to emphasize that the current global economic downturn,” said trade representative Dennis Miralles.

For his part, Malaysian Minister Dato Ahmad Residi Hazizi is hopeful to “see more investment efforts like this between Malaysia and the Philippines in the future.”

Platform2u.com Berhad processes all transactions of SMilDS.com from payment, shipping, currency conversion, customer relations and after-sales service, LBC and DHL logistic as well as Pay Easy serve as strategic logistic and online-payment-solution providers, respectively, to Platform2u.com Berhad and all its merchants.